Email Marketing Evaluation Criteria
At bestseos.com we evaluate and rank the best email marketing services. We provide our recommendations through the use of in-depth vendor analysis, reviews of work completed, and client evaluations. We understand the importance of finding the best email marketing solutions for the distribution of email communications to subscribers with in-depth tracking statistics. Our rankings are focused on identifying the services that are committed to helping marketers reach their audience more effectively.
Our analysis of enterprise email marketing services is based on the use of a set of evaluation criteria for the purpose of benchmarking and comparing the top performers. The set of evaluation criteria is comprised of five areas of evaluation found to be most essential to effective email communications and tracking. These five areas of evaluation include submission interface, tracking, delivery rate, analytics, and support.
The first aspect that we review is the submission interface. How easy is it to setup an email marketing campaign? Does the software provide templates while still allowing for a custom template?
Next we review the protocol compliance of the software. Does the software follow protocols such as DomainKeys and SenderID in order to maintain high trust levels with the recipients.
Another aspect that is reviewed is the actual delivery rate of emails sent by the software. Does the software have high-quality standards that prevents spamming and increases trust of email that is sent by the tool and also increases delivery rates?
Analytics is another valuable aspect recognized by us. Does the vendor provide statistical information such as open rates, click thru rates, and forwards?
The final key factor identified by topseos is the support provided for the email marketing software. Can a client easily get in contact with a vendor if there is a problem with the software? Beyond just getting in contact, what sort of response time does the vendor provide?
We continue to evaluate and rank enterprise email marketing companies to account for the latest developments and advancements of the leaders in corporate email marketing. The recommended vendors that have undergone our meticulous evaluation, in our opinion, are best fit to service enterprise email marketing needs.
