Link Building Evaluation Criteria
At bestseos.com we evaluate and rank the best enterprise link building companies. We provide our recommendations through the use of in-depth vendor analysis, reviews of work completed, and client evaluations. We understand the importance of finding the best enterprise link building company with the ability to create effective and relevant incoming links to a client's website. Often times we connect directly to the clients of a vendor and ask about their overall experience as well as details about the processes, reporting, and success of the campaign.
Our analysis of enterprise link building companies is based on the use of a set of evaluation criteria for the purpose of benchmarking and comparing the top providers. The set of evaluation criteria is comprised of five areas of evaluation found to be most essential to effective link popularity campaigns. These five areas of evaluation include assessment, identity, analysis, acquisition, and reporting.
The assessment is the first aspect of link building that is evaluated. What processes does the vendor have in place in order to determine the link quality of the client’s site? Does the vendor have any proprietary tools in order to determine the link quality?
Next we assess the vendor’s ability to identify sites that they can post quality incoming links for their clients. Are the sites that are being identified industry specific to their clients? How many outbound links does the potential site already have?
Once sites have been identified, our research team then review the vendor’s analysis process. Are they taking into account the target market of their client? Another factor is the link quality. What sort of value will the link provide to the site? How does the vendor prioritize the sites to target?
We then analyze the acquisition processes of the vendor. This aspect of the evaluation analyzes the ability of the company to provide their clients with the most value in acquiring links. This includes an evaluation of the actual links obtained whether through paid advertising, link posting in comments, or other various means of link building.
The last important area identified by bestseos.com is reporting. Evaluation of reporting methods includes an analysis of the actual reports given to clients to determine effectiveness and clarity. Have recommendations been provided to the client for their next steps?