PPC Bid Management Evaluation Criteria
At bestseos.com we evaluate and rank the best enterprise PPC software providers. We provide our recommendations through the use of in-depth vendor analysis, reviews of work completed, and client evaluations. We understand the importance of finding the best enterprise PPC bid management software with the ability to provide insightful and instinctive tools and functionality. Our rankings are focused on identifying the vendors that are committed to achieving long-term results for their clients.
Our analysis of enterprise PPC bid management software vendors is based on the use of a set of evaluation criteria for the purpose of benchmarking and comparing the top performers. The set of evaluation criteria is comprised of five areas of evaluation found to be most essential to produce effective PPC campaigns with efficient bids. These five areas of evaluation include user interface, features, effectiveness, support, and scalability.
The first aspect analyzed is the user interface of the software. Does the software have a clear understandable interface? Does it guide the user step by step through the process?
We then evaluate the specific features that the software has. Does the software work to ensure the best possible cost per click for the user? Does it monitor competitor bidding? What competitive advantage does it give to the user to assist them in the bidding process?
Another component of the evaluation is the effectiveness. Did the software actually perform? How did the software decrease the cost per click and more importantly the cost per acquisition?
Customer support is also reviewed. How quick is the support team in responding to queries? What is the overall view of the support team by the customers?
The final key area identified by topseos is the scalability of the software. Does the software support a large variety of campaigns in various styles across various PPC channels? How easy is it to manage multiple campaigns through the software?
We continue to evaluate and rank enterprise PPC bid management software vendors to account for the latest developments and advancements of the leaders in online marketing. The recommended vendors that have undergone our meticulous evaluation, in our opinion, are best fit to service enterprise PPC bid management software needs.